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2017 Symposium Schedule

February 21 to 24

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Event
Information

13th ANNUAL SYMPOSIUM FOR PROFESSIONAL WINE WRITERS

 

"2017: Wine Writing Goes Digital"

 

February 21 to 24

 

Tuesday February 21            
ARRIVAL & RECHARGE DAY

Feel free to enjoy Meadowood’s many amenities or explore the surrounding areas.
Meadowood Napa Valley

 

10:00 AM to 11:30 AM
One-on-One Coaching Sessions 
(optional)

 

Noon to 12:45 PM         
Orientation & Lunch 
(optional)
Woodside Room

 

1:15 PM  to 4:00 PM             
Down & Dirty Winery Visits 
(optional) 
Napa Valley Vintners offer intimate, unique, hands-on experiences in their vineyards and wineries. Limited access - advance sign-up required.
Meet at Meadowood Reception Lodge

 

4:30 PM to 5:30 PM
One-on-One Coaching Sessions 
(optional)

 

6:00 PM                             
Welcome Dinner: Moveable Feast 
Woodside Room         

 

8:00 PM                            
After Party - Open Mic Session

 

*   *   *

 

Wednesday February 22
CRAFT OF WRITING DAY

Meadowood Napa Valley 
Leslie Sbrocco, Wednesday Master of Ceremonies

 

8:30 AM                             
Breakfast & Welcome 
Julia Allenby, Symposium Executive Director
Vintners Room

 

9:00 AM                             
Exercise: Storytelling Warm Up 
Michael Shapiro

 

9:30 AM  
Highly Rated: Today's Best Food/ Wine/Travel Writing
Dianne Jacob, Michael Shapiro, Julia Cosgrove, Meridith May
The panelists will provide personal examples from recent publications and review the highest scoring work received in the 2017 application process.

 

10:30 AM                          
Break

 

10:45 AM 
Hot Topics for 2017 and Beyond
Moderator: Leslie Sbrocco, with Paul Gregutt, Richard Bradley, Chris Knutsen, and Meridith May
Mainstream, Niche, Tabloid, Gonzo - whatever your journalistic bent, we'll explore what's up and coming - and what SHOULD be.

 

Noon to 12:45 PM         
Lunch 

Woodside Room

 

1:00 PM                            
Making the Most of the Digital Difference 
Moderator: Karen MacNeil, with Madeline Puckette, Julia Cosgrove, Evan Goldstein, and Esther Mobley
Exploring forays into post-traditional media, including blogs, newsletters, videos, and self-publishing. How is the writing process different? How can a writer effectively repurpose work across media platforms? What are the unique challenges and benefits of digital media?
Vintner's Room

 

2:15 PM                            
A Cautionary Tale

Moderator: Jim Gordon
The Publicist: Patsy McGaughy
The Editor: Richard Bradley
The Reporter: Chris Macias
The Ethicist: Michael Shapiro
Panelists will flesh out the highs and lows of an encounter over disputed facts in a published story, and the aftermath of a Letter to the Editor. Materials will be available to the Fellows in advance.        

 

3:15 PM                            
Break

 

3:30 PM                            
Palate Pilates: Blind Tasting Exercise

 

5:00 PM  to 6:00 PM                     
Coaching (optional)

 

4:30 PM to 6:30 PM
Grab-and-Go Wines Available

White Wine/Black Bag



6:30 PM                            
Evening Free to Dine Around

 

*  *  *

 

Thursday February 23
CAREER ADVANCEMENT DAY
CIA Greystone 
Evan Goldstein, Thursday Master of Ceremonies    

  

7:45 and 8:15 AM           
Buses to CIA

Breakfast Bakery Café   

 

9:00 AM                            
Welcome: 
Tom Bensel, CIA
Wine Industry Keynote: Kevin Zraly
ECOLAB

 

10:00 AM                          
Break

 

10:15 AM                          
Master Tasting

Kevin Zraly, Evan Goldstein, Esther Mobley, Madeline Puckette    

                            

11:30 AM                          
Money Talk: The Real Potential for Pay Rates and Terms

Moderator: Richard Bradley with Paul Gregutt, Julia Cosgrove, Meridith May
What can a writer expect these days?   

 

12:30 to 1:15 PM            
Lunch

 

1:30 PM                            
Building a Career

Kevin Zraly, moderator with Paul Gregutt, Leslie Sbrocco, Madeline Puckette, Evan Goldstein
Contemplating various and sundry roads that lead to success in the industry

 

Vintage Perspective Tasting Preview   

 

2:45 PM                            
Break

  

3:00 PM                            
Breakout Session #1  

Spark Up Your Tasting Notes
Esther Mobley and Chris Macias with a tasting 
RUDD CENTER

 

Breakout Session #2
Writing Perfect Pitches and Book Proposals 
Dianne Jacob, Chris Knutsen, Jim Gordon 
ECOLAB

 

4:00 PM                            
Free Time / Shop 

Spice Island Marketplace

 

4:30 and 5:00 PM           
Buses to Meadowood   

 

6:00 PM                            
Reception 

Woodside Room

 

7:00 PM                            
Farewell Dinner 

Vintners Room

 

9:00 PM                            
After Party

Woodside Room         

 

Friday February 24 

 

7:30 to Noon                  
Checkout

Meadowood Reception Lodge

 

9:00 to 11:00 AM              
Continuous shuttles to the Vintage Perspective Tasting at Hall Wines

 

11:30 AM                          
Final shuttle from Hall Wines to Meadowood